London Pass
Tower of London, London Eye, Hop-On Hop-Off Bus, Thames River Cruise, Audio Guide…
Discover the London Pass.
The London Pass brings together all the essentials for your trip to London. Convenient and easy to use, it’s a next-generation digital Pass that requires no ticket booths. You purchase it online, and it becomes active immediately. Your visits and all skip-the-line tickets are automatically booked with your chosen dates — you’re in control!
The London Pass includes:
- Tower of London ticket, including Crown Jewels exhibition.
- London Eye ticket.
- Hop-On Hop-Off Bus ticket.
- One-way Thames River Cruise ticket.
- Audio guide app to explore London.
- Offline interactive navigation.
- 10% discount code for other attractions.
Your tickets are sent directly to your email — no need to pick them up at a ticket office to enjoy these activities. The 10% discount code is sent at the same time as your tickets.
This London Pass has been carefully designed to include all the most exceptional highlights of the city. It simplifies your sightseeing plans and saves you valuable time during your trip to London. Whether you’re exploring iconic landmarks or discovering the city’s charm, this London Pass includes all the must-sees — here they are…
Tower of London | London Eye | Hop-On Bus | River Cruise, Audio Guide, Interactive Maps…
Tower of London:
With this London Pass, you’ll get up close and explore the Tower of London — including access to the Crown Jewels exhibition!
Step into royal history at the Tower of London and marvel at the Crown Jewels.
On the banks of the Thames, in the heart of the British capital, stands one of England’s most iconic historic landmarks: the Tower of London — now included in the London Pass. A true symbol of national heritage, this impressive medieval fortress has stood the test of time, serving as a Royal Palace, a prison, an execution site, and even a menagerie.
Today, the Tower of London draws visitors from all over the world, captivated by its dark tales, legends, and above all, the treasure it guards: the magnificent Crown Jewels.
Exploring the Tower is a journey through nearly a thousand years of history, where every wall whispers secrets of kings, queens, and ancient intrigues. It’s an unmissable site for anyone eager to uncover the thrilling past of the British monarchy.
A fortress with an extraordinary destiny
The Tower of London was founded in 1066 by William the Conqueror, eager to assert his authority over London after his victory at Hastings. Originally designed as a defensive structure, it gradually evolved over the centuries into a key stronghold of royal power.
It has served many purposes: arsenal, royal residence, court, and most notably, state prison.
Famous figures were imprisoned within its walls — some until their execution. Among them: Anne Boleyn, second wife of King Henry VIII, and Guy Fawkes, infamous for his failed attempt to blow up Parliament.
At the heart of the site, the White Tower remains the oldest and most imposing symbol of the complex. This central keep now hosts captivating exhibitions, including displays of royal armor that offer a unique glimpse into the former power of the monarchy.
The monarchy’s treasure: the Crown Jewels
Within the Tower, one room in particular captures visitors’ awe: the Jewel House, where the British Crown Jewels are carefully guarded.
With your London Pass, you’ll have the chance to see them up close. These exceptional items are not merely historical relics — they are still used today in official ceremonies, including coronations.
In this secure exhibition, you’ll discover over a hundred extraordinary pieces — sparkling crowns, scepters, orbs, ceremonial swords — all symbols of the power and prestige of the monarchy.
Among the highlights:
The Imperial State Crown, adorned with thousands of precious stones, including the famous Black Prince’s Ruby. The Sovereign’s Sceptre, topped with the Cullinan I diamond — the largest colorless cut diamond ever discovered. The St. Edward’s Crown, used exclusively during coronations, rich with sacred symbolism.
The modern scenography, subtle lighting, and clear explanations make the visit to the Jewel House as immersive as it is unforgettable.
A lively visit for the whole family
The Tower of London doesn’t just preserve the past — it brings it to life. With the London Pass, you’ll also get to meet the Yeoman Warders, better known as the Beefeaters.
They bring the site to life with spirited storytelling, sharing both major historical events and charming anecdotes that give character to every corner of the fortress.
Dressed in their iconic uniforms, they serve as guides, storytellers, and guardians of tradition.
A moment of wonder in the heart of London
Visiting the Tower of London is more than just ticking off a landmark — it’s a powerful encounter with history, set in a truly grand setting.
With the London Pass, you’ll walk in the footsteps of England’s kings and queens, shiver at tales of betrayal, and marvel at the treasures of a kingdom that’s still very much alive. Don’t leave London without stepping through the gates of this legendary fortress. Let its centuries-old stones — and the unmatched brilliance of the Crown Jewels — guide your journey.
London Eye – Take in London from 135 meters high
Discover the London Eye with the London Pass.
Set on the South Bank of the Thames, the London Eye is far more than just a giant wheel — it’s an unforgettable experience included in your London Pass, offering a whole new perspective on the city.
Standing 135 meters tall, this impressive metal structure offers breathtaking panoramic views over all of London — an unforgettable experience between sky and earth.
A London Icon — The Millennium Attraction
The London Eye, also known as the Millennium Wheel, was inaugurated in March 2000 to celebrate the turn of the new millennium.
Since then, it has become one of the most photographed landmarks in London, standing alongside icons like Big Ben and Tower Bridge.
This gigantic observation wheel, designed by architects David Marks and Julia Barfield, is now one of the most visited attractions in the UK. It has captivated millions of visitors from around the world, drawn by the stunning panoramic views it offers over the city.
A breathtaking view
Boarding the London Eye means taking part in a unique experience high above the city.
Each of its 32 glass capsules can hold up to 25 people and provides a full 360° view of London.
Thanks to its slow and smooth rotation, you’ll have plenty of time to observe, take photos, and soak it all in. On a clear day, visibility can stretch up to 40 kilometers. You’ll be able to spot many famous landmarks:
- Buckingham Palace
- The Houses of Parliament and Big Ben
- St Paul’s Cathedral
- The Tower of London
- And in the distance, Windsor Castle
The feeling is both calming and awe-inspiring. Whether it’s your first time in London or you’re returning, the London Eye lets you rediscover the city from a spectacular new angle.
An attraction for everyone
The London Eye was designed to welcome all kinds of visitors — families, couples, groups of friends, or solo travelers.
The capsules are fully enclosed, air-conditioned, secure, and accessible to people with reduced mobility.
A free 4D cinema experience is also offered before boarding, featuring visual and sensory effects that immerse you in a vibrant, joyful, and poetic vision of London.
A memorable moment to experience
The London Eye, included with the London Pass, is more than just a tourist attraction — it’s a moment of quiet contemplation suspended in time, a peaceful escape above the bustle of the city.
It perfectly embodies the blend of modernity and tradition that defines London — a city in motion, proud of its history, yet firmly looking toward the future.
Step aboard, let yourself be carried away, open your eyes wide… and fall in love with London from above.
BIG Bus Hop-On Hop-Off Tour:
With the London Pass, you can explore London at your own pace with a 24-hour Big Bus Hop-On Hop-Off ticket. It’s the perfect way to see all the city’s major sights while staying comfortably seated.
You can hop off at any stop that interests you, then hop back on when you’re ready to continue your adventure. It’s a convenient way to get from point A to point B while discovering London along the way. Plus, you’ll enjoy a multilingual audio guide on board, offering fascinating insights into the city’s history and landmarks in your preferred language.
Exploring London can be a challenge, given the city’s vast size and wealth of iconic landmarks. Fortunately, the Big Bus Hop-On Hop-Off offers a simple, comfortable, and flexible solution to discover the British capital at your own pace — all while enjoying a unique vantage point over its must-see attractions.
A panoramic tour aboard a double-decker bus
The Big Bus is a double-decker sightseeing bus with a partially open roof, offering clear, unobstructed views of the city’s landmarks.
It’s the perfect way to travel effortlessly from one neighborhood to another while enjoying the sights. With multiple strategically located stops across the city, the concept is simple: hop on and off as many times as you like, according to your interests and your sightseeing schedule.
You can start your day at Westminster, hop off at the British Museum, get back on near Tower Bridge, enjoy a shopping break on Oxford Street, and end the day at Piccadilly Circus — all in one day thanks to the London Pass!
Three main routes to see it all
The Big Bus offers several routes covering London’s key highlights:
The Red Route:
Perfect for a full introductory tour. It stops at major landmarks such as Buckingham Palace, Big Ben, Westminster Abbey, the London Eye, the Tower of London, and Tower Bridge.
The Blue Route:
Ideal for exploring museums and southwest neighborhoods like Kensington, Hyde Park, and Harrods.
The Green Route:
A convenient connection between King’s Cross, St. Pancras Station, and the city’s main tourist areas.
With your London Pass, you can switch between routes and enjoy a complete, fully narrated experience, thanks to audio guides available in multiple languages (French, English, Spanish, Portuguese, German, Italian, Chinese).
Whether you’re traveling solo, as a couple, with friends, or with kids, the Big Bus is a stress-free way to explore London — no need for the Underground or long walks. It’s also a great way to get your bearings and gain an overall view of the city right from the start.
The Big Bus Hop-On Hop-Off is one of the most enjoyable and efficient ways to explore London.
Thames River Cruise
With the London Pass, you can enjoy a scenic cruise on the River Thames. This relaxing boat journey lets you admire some of London’s most iconic landmarks in total comfort, as you drift peacefully along the water.
During your cruise, you’ll have the chance to see some of London’s most iconic landmarks:
The Palace of Westminster and Big Ben, symbols of the constitutional monarchy.
The London Eye, a majestic wheel overlooking the river.
St. Paul’s Cathedral, an architectural masterpiece by Sir Christopher Wren.
The Tower of London, a former royal prison and fortress.
The famous Tower Bridge, a true London icon.
And in the distance, you’ll spot The Shard, the modern skyscraper dominating London’s skyline.
An enjoyable activity for everyone
The cruise boats are specially designed to provide a comfortable experience, with open decks for panoramic views and sheltered indoor areas with large windows. Multilingual audio commentary is available to enhance your visit, and access is also adapted for people with reduced mobility.
Whether you want to take photos, listen to the history of the landmarks, or simply relax, there’s something for everyone. It’s the perfect activity for families, couples, or solo travelers alike.
A different way to explore London
Taking a cruise on the Thames is a chance to slow down, take in the city’s atmosphere, and smoothly connect its most iconic neighborhoods. It’s also a great way to rest your feet while continuing your exploration.
This activity is practical, enjoyable, and included with the London Pass — making it easy to fit into your sightseeing day. If you’re looking for a peaceful moment paired with breathtaking views of London’s treasures, this cruise is for you.
Audio Guide + Interactive Maps
The London Pass also includes an audio guide app with over 150 points of interest. It lets you explore the city using interactive maps — even when you’re offline.
London Pass in 5 Steps
STEP 1 | Purchase your London Pass online.
STEP 2 | Select your preferred date to visit the Tower of London, the 24H Hop-On Hop-Off Bus, the London Eye, and the Thames River Cruise.
STEP 3 | The audio guide app to explore London does not require date selection.
STEP 4 | Receive your tickets for the Tower of London, the 24H Hop-On Bus, the London Eye, and the Thames Cruise within the hour. You’ll also receive a 10% discount code valid across 5 separate purchases.
STEP 5 | Use your 10% discount code to book additional attractions in London and enhance your sightseeing plans.
Once your London Pass is ordered, you’ll receive all your tickets by email within 1 to 48 hours.
There’s no need to print anything — simply present your tickets directly from your smartphone.
100% Mobile Access
Right from your smartphone
Once you’ve ordered your London Pass, you’ll receive all your tickets by email. There’s no need to print anything — simply show your tickets from your smartphone.
You’ll also get access to the audio guide app with over 150 points of interest, interactive offline maps and navigation, plus a 10% discount code for all your additional visits.